April fools a perfect day to launch a goofy marketing campaign to get your name buzzing. From Unmarketing, I learned that we need to be a part of the conversation to be relevant instead of always selling something. I think Google really went all out with all their different videos and not to mention they let you play Pac-Man in Google maps so be sure you check that out! I have complied a few April fools campaigns to share with you. Leave a comment or post a link if I missed you're favorite and I will definitely add them to the list. These silly commercials market exactly the way they are designed to because, as everyone knows, there is no such thing as bad publicity. One prime example of a "goofy" product that everyone thought was an initial joke would be the selfie-stick. It seemed like a horrible idea that would never sell, but guess what? Now they're EVERYWHERE making revenue and money for a company. It really makes you wish you had come up with the idea first. Never throw out an idea that seems crazy at first because you never know, one day it could be the next-big-thing.
Google - Smartbox
Google - Smartbox
Motorola - Selfie Stick
Microsoft - Ms Dos
Google Japan - Google Panda
Honda - HR-V SLF
Miz Mooz - Selfie Shoes
Google Fiber - Dial-up mode
Sony Playstation - Flow
Virgin Moving to Branson MO
BMW - Rugby mouthguard
Zappos - STFU service
Google Japan - Keyless Keyboard
Google - Actual cloud platform